No corporate jargon. No pointless theory. Just practical, straight-talking insights on branding, website design, and showing up like you mean it. Read, apply, and build something real.
Blueprints & Bullshit
What Does it Mean for Your Brand to "Work For You"?
It should attract the right people, repel the wrong ones, and remind you why you started in the first place.
Your Business Already Has a Brand. Here’s What to Do About It.
You can’t opt out of having a brand any more than you can opt out of having a reputation.
How to Write an Effective Website Headline
A beautiful website won't matter if visitors don't understand your offer within seconds.