The BrandTrip

Clarity starts deep inside. Far out.

Your customers don’t make decisions based on cold, hard logic. None of us do. To connect with them—really connect—you first have to understand YOU. That’s where the BrandTrip comes in. It’s not just another branding exercise, it’s unboring brand exploring. In a 2-hour deep dive, I’ll ask the questions that pull your brand out of your head and into the real world. Along the way, we’ll uncover previously unseen opportunities to put dollars in your pockets and get you thinking about your business in ways you never have before. It’s a trip.

A roadmap, not just a recap.

You won’t just walk away with more to think about, you’ll have a plan to act on. Less fog, more flow. Less second-guessing, more gut instinct. You’ll shift from overwhelmed to open, from frustrated to fired up. Best of all? You won’t just see your brand more clearly—you’ll feel it.

Includes an interview and a brief full of business and brand opportunities, with a plan that will have you moving forward immediately.

$399

(This cost gets applied to any Brandsplosion moving forward)

Not sure if a BrandTrip is right for you?
Schedule a quick call to figure it out.


“As a solopreneur navigating a startup business alone, workings with UPyours was an absolute game-changer for my brand. From the very beginning, Ray took the time to understand the core of my business and helped establish the foundational elements that have shaped my brand’s identity. His simple and time effective process guided me steadfastly to define my purpose, vision, mission, and values with such clarity and precision. His expertise and attention to detail have given my brand a clear direction, allowing me to really understand my purpose and build authentic connections with my audience. I couldn’t be more grateful for the work that he’s done, and I highly recommend UPyours to anyone looking to create and/or strengthen their brand’s roots and elevate their business to new heights!”

- Sarah S., Happy Paws

“I came to Ray because my business was in a slump and I was struggling to define it to customers. During a very thorough interview, he listened carefully, offering great on-the-spot feedback, and then synthesized all the information I threw at him into a clear, powerful document that got to the heart of what makes my business unique. In addition, he offered me a roadmap for marketing my services and attracting new customers. His experience in the field shone through in his suggestions, which were specific and effective. Most powerfully, he got me to think differently, sparking insights that jump-started my business and led to a surge of new work. Ray is creative, dedicated and extremely insightful - truly the secret sauce for small creative businesses!”

- Katie W., Demetre Design

“Working with Ray was extremely helpful to gain the clarity and confidence to simplify, find the true essence, and focus on what actually moves the needle through deep conversations and answering the hard questions we know but are afraid to answer. Super helpful!”

- Milena R., Unhustle®