ABOUT US
Helping Visionary Businesses Break Free and Rise Above
UPyours was born from a simple but powerful realization: that finding clarity in your business isn’t a luxury — it’s essential.
After wrestling with endless strategies that only added to the noise, I finally found my way to a vision that was clear, focused, and aligned with my goals.
Now I help others achieve that same clarity, empowering them to grow confidently, work intentionally, and feel in control.
Our Purpose
To illuminate the path to creative independence by making branding simple, deeply personal, and an undeniable force for human connection.
Our Vision
A world where every creative has the clarity, confidence, and tools to build a thriving, fulfilling, and financially sustainable brand—on their terms.
Our Mission
To guide creative entrepreneurs through a transformation—turning branding from an obstacle into their greatest asset—by distilling complex ideas into simple, actionable insights that empower them to grow, connect, and thrive.
Our Values
Creativity
Branding is an art form. We don’t follow templates; we shape identities.
Empowerment
Knowledge is power, but applied knowledge is freedom. We equip you with both.
Humor & Playfulness
The best insights come when we’re having fun. Serious results don’t require taking ourselves too seriously.
Adventure & Curiosity
Branding isn’t about rigid formulas; it’s about exploration. We embrace the unknown and ask better questions.
Magic & Logic
Branding is where emotion meets strategy, intuition meets insight, and ideas meet execution. We live at that intersection.
Who We Help
We work with creative, service-based businesses that are ready to break free from the noise and move forward with intention. If you’re tired of chasing tactics and want a clear, empowered path to success, you’re in the right place.
How We’re Unique
We dive deeper than surface-level strategies. The Light Path Roadmap™ is more than just a plan; it’s a journey that aligns your business’s core with its external landscape and future vision. It’s an approach designed to empower you to see clearly and act decisively.
Is This You?
If this resonates with you, we’d love to guide you out of the fog. Get started with the Light Path Roadmap™ today.
I obsess over branding so you don’t have to.
Meet Ray
Understanding who we are, who we can help — and how — is the key to success in both business and life. At the intersection of identity, self-expression, psychology, creativity, storytelling, worldbuilding, strategy, and human connection sits the answers to those questions: branding.
Dramatic, I know. But true.
I started UPyours so that I could help others understand its power and how to utilize it effectively to serve as a force of good for their futures, their spirits — and yes, their wallets.
I also operate Branding for Bands, which specializes in visual identities for musicians. you’ll find me writing music, analyzing films, playing with my daughter, and constantly looking for new inspiration.
Why Call it “UPyours”?
It’s a bold statement for business owners who feel stuck, lost, and frustrated.
It’s about elevating every aspect of your business — your brand, strategy, and results — so you can achieve what you set out to do. It’s not just “up” in the literal sense, as in growing, scaling, or succeeding (though those things matter too). It’s about reclaiming your power and potential. It’s an invitation to rise above the frustration and take control of your business with clarity and intention.
It’s bold. It’s irreverent. But most importantly, it’s aspirational—a declaration that your next move will be upward and onward.
That’s why our logo has a star inside the U.
It represents the spark that’s inside of you.
“You’re only given a little spark of madness. You mustn’t lose it.”
Robin Williams